Downward Pricing Pressure
POSTED BY Sam Holloway ON Mon, 12/08/2014 - 18:44
As you will read about in my December 9, 2014 blog, I was startled to see a six-pac of 10-Barrel Brewing's beer for sale at a local grocery store for $4.49. Is this going to be the new normal as AB/In-Bev tries to price us out of the industry? Do we need to shift more of our sales to on premise so we can get around the distributors and retailers? Or, is this just an anomaly that we can ignore? I seriously doubt the latter. Let's get some conversation going on around this issue of downward pricing pressure.