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How can I find the right distributor?
POSTED BY Sam Holloway ON Sun, 08/03/2014 - 21:02
What key characteristics should a craft brewery look for in a distributor? Does it matter how many craft breweries they have in their portfolio? Do they need to have a dedicated craft beer manager and have other required resources to market & advertise your products? What about after the distribution agreement is signed, what types of activities and expenses should the craft beer supplier anticipate in order to be a good partner and to help ensure their brand and beer styles are properly represented within the distributor's larger portfolio?