I was inspired by Beverage Daily's article about Tik Tok's "Gritty Honesty." In a world of beautiful beer pictures and pressure to be innovative, yet Instagram perfect, does Tik Tok provide a different / less perfect way to connect with beer drinkers? Is being more authentic (less perfect) good strategy? Please share your thoughts, solutions, and criticisms! Here is a link to the article: https://www.beveragedaily.com/Article/2023/03/27/how-the-gritty-honesty-of-tiktok-may-help-transform-food-and-beverage#