Last week, the BA unveiled a new seal to make it easier for consumers to distinguish Craft beer from "Crafty Beers". While certainly well intentioned, this label could hurt suppliers in a similar fashion to the way Fair Trade Coffee has hurt coffee suppliers. Do you have any concerns about incorporating this seal into your beers? Please share them here so we can ancitipcate how best to use this potentially powerful license.
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Pros and Cons of BA's new Independent Brewery Seal
POSTED BY Sam Holloway ON Mon, 07/03/2017 - 16:38