Should We Leave Grocery Store Beer Aisles Behind?
POSTED BY Sam Holloway ON Tue, 01/26/2021 - 16:34

We've been trained for decades that the only route to market was through the grocery store beer aisle. We've adapted and built taprooms, we've gone to specialty shops, we've avoided the large chain stores, but we always knew that real growth would be stalled by unfair access to the place where most beer drinkers go to make their purchases. Then the pandemic hit. Do your plans include a return to grocery stores? Should they? What creative things is your small brewery doing now that home delivery and mobile tools are legal and opening up new markets?