We've been working hard for 10-20 years. By most measures of success, we've made it. What should we do next? The days of selling out to strategic buyers have passed, the industry is getting more crowded, consumers more promiscuous. So while we might not become wealthy, how can we live a rich life? How can we give back with the years we still have left. Maybe we are already doing it and just don't realize it? Can Economic Connectedness not only bring in more customers, but improve their lives at the same time? What initiative could we plan to enhance our business' sales and contribute to peoples lives? Is there a true win-win?