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Why Untappd Ratings Don't Matter
POSTED BY Andrew Coplon ON Fri, 12/06/2019 - 22:00

Beer quality matters. No longer can a brewery just make decent beer and expect to survive long term. While Untappd may be a great way to log your beer history, it is not a reliable data point to compare beer quality or a valuable predictor to how profitable a brewery will be. Beer quality is merely just one piece of the pie.

Stop worrying about Untappd ratings and focus on what really matters – making craft beer memories that make guests crave to return. This is how to survive.

Here's a link to the data driven study.

https://www.secrethopper.com/secret-blogger/untappd