COVID-19 Resources for Craft Breweries

In just a few short weeks, the COVID-19 pandemic has rewritten the rules for the global craft beer industry. Winning means surviving and innovation isn't about beer styles anymore, but rather it's about pivoting your entire business model in ways you never dreamed possible. In such a fluid situation, we need each other more than ever. Our community is here for you. We are surviving and some of us are even thriving through bold, decisive action. 

Below are resources created by our community to support your efforts. On a weekly basis, our free weekly newsletter offers new advice by reacting to the changes and new information in the current environment.

This page will be updated as new content is created.

Newsletter and Blog Resources

Here is what I am most scared about in 2021 and beyond Newsletter January 5, 2021

        Creating New Demand In 2021 And Beyond Blog January 5, 2021

Control Systems in a Work From Home Environment Newsletter October 27, 2020

        Downstream Distribution Controls Video October 27, 2020

The Race For Space: COVID-19 Pivots In the Craft Beer Industry Video October 5, 2020

Considering Expansion During the Pandemic Newsletter September 1, 2020

Hiring A Head Brewer During A Global Pandemic Newsletter August 25, 2020

         What Customer Segments Will Actually Buy From Us Via Mobile & Online Video August 25, 2020

Mental Health During A Pandemic Newsletter August 11, 2020

         Coping With COVID-19 (Part 1) The Crafty Pint August 2020

         Coping With COVID-19 (Part 2) The Crafty Pint August 2020

Growing a Small Brewery During a Global Pandemic Newsletter August 4, 2020

         Video: Growing A Small Brewery During a Global Pandemic August 4, 2020

Shut Down Again? Use the Time to Plan For a New Reality Newsletter July 28, 2020

         What Economists Fear Most During This Recovery June 23, 2020

Aluminum Supply Chain Questions Newsletter July 21, 2020

Global Can Supply Shrinking: AB InBev Silently Wrecking Consumer Choices Newsletter July 14, 2020

         Navigating the Move to online retail Australian Brews News July 9, 2020

Predicting Margins in a Socially Distant Taproom Newsletter July 7, 2020

          Working with Space and Time to Optimize Brewpub and Taproom Profitability Crafting A Strategy (White Paper) July 7, 2020

The Science of Selling Beer To-GO & Online: Strategies for Small Breweries Crafting A Strategy (YouTube) June 30, 2020

As COVID-19 Cases Reach New Highs, Texas and Florida Order Bars to Close Again June 26, 2020

Australian Brewery Catches Lucky Break During COVID-19 Newsletter June 9, 2020

          US Senate Passes Bill to Extend PPP Loan Forgiveness Criteria  June 5, 2020

CAS Member Breweries Cautiously Reopen Their Taprooms Newsletter June 2, 2020

Turning Streets Into Drinking Plazas, Growth of Craft Beer In China Newsletter May 26, 2020

          Two SE Portland Neighborhoods Plan to Turn Main Streets Into Dining Plazas, Willamette Week May 25, 2020

Slow Reopening of Taprooms - Best Practices? Newsletter, May 19, 2020

          The On-premise is Reopening. Now What? The Brewers Association, May 18, 2020

I Can (Legally) Reopen My Taproom, But I'm Not Sure I Want To Newsletter, May 12, 2020

           Creative Social Media Engagement During COVID-19 Baerlic Brewing Company's "Send it!" Campaign, May 2020

CAS Members Share COVID-19 Business Solutions Newsletter, May 5, 2020

           What Will On-Premise Look Like This Summer? The Brewers Association, April 28, 2020

How Should I Prepare to Reopen My Brewpub or Taproom? Newsletter, April 28, 2020

           Projecting Transmission Dynamics of SARS-CoV-2 Throught the Postpandemic Period Science Posted April 28, 2020

           What Does Social Distancing Mean for Social Businesses Like Restaurants? Modern Restaurant Management Posted April 28, 2020

           Italy's Restaurants Rise Up Against Social Distancing Posted April 28, 2020

           What Will Social Distancing in Restaurants Look Like? Posted April 28, 2020

The PPP Loan Program is Out of Money, Now What? Newsletter - April 21, 2020

           The PPP Loan Program is Out of Money, Now What? Blog - April 17, 2020

           Measuring Success in a Time of Quarantine Blog - April 9, 2020

Conserving Cash Burn Rate, Worries About Aluminum Can Supply Newsletter - April 7, 2020

Innovative & Fun Solutions Blog - April 7, 2020

COVID-19s Impact on Beverage Alcohol M&A Activity - April 6, 2020

Emergency Funding: How Much & Where Blog - April 3, 2020

Cash Burn Rate, Fixed Costs, P&L Blog - April 1, 2020

Selecting Among Alternatives, Confusion with SBA Loans Newsletter - March 31, 2020

Cost Cutting, Furloughs & Hard Choices Blog - March 31, 2020

How to Talk to Your Landlords & Lenders During COVID-19 Newsletter - March 24, 2020

Landlord & Lender Relationships During COVID-19 Blog - March 24, 2020

Business Model Pivots: Preparing for Forced Taproom Closures Newsletter - March 17, 2020

Italy Just Closed Their Borders, What Will Happy Next? Newsletter - March 10, 2020

Additional Resources from the Community

Live Oak Bank: SBA Loan Resources (PPP)

Live Oak Bank: SBA Disaster Relief Loans (Summary)

Members Only Content (Join the Community)

What Does A Socially Distant Taproom Look Like? Forum - Started April 28, 2020

Can Supply During COVID-19 Forum - Started April 6, 2020

Staying Afloat Forum - Started March 31, 2020

Operations Best Practices Forum - Started March 9, 2020

Decision Making Under Extreme Uncertainty White Paper - July 18, 2014

Advanced SWOT Analysis White Paper - September 26, 2016

Free Content on Strategy Making

Brewery in Planning - Four Essential Questions Video - December 18, 2018

What is Strategy at CAS? White Paper - July 18, 2016


Lastly, please check out the COVID-19 resources at the Brewers Assocation