COVID-19 Resources for Craft Breweries
In just a few short weeks, the COVID-19 pandemic has rewritten the rules for the global craft beer industry. Winning means surviving and innovation isn't about beer styles anymore, but rather it's about pivoting your entire business model in ways you never dreamed possible. In such a fluid situation, we need each other more than ever. Our community is here for you. We are surviving and some of us are even thriving through bold, decisive action.
Below are resources created by our community to support your efforts. On a weekly basis, our free weekly newsletter offers new advice by reacting to the changes and new information in the current environment.
This page will be updated as new content is created.
Newsletter and Blog Resources
Here is what I am most scared about in 2021 and beyond Newsletter January 5, 2021
Creating New Demand In 2021 And Beyond Blog January 5, 2021
Control Systems in a Work From Home Environment Newsletter October 27, 2020
Downstream Distribution Controls Video October 27, 2020
The Race For Space: COVID-19 Pivots In the Craft Beer Industry Video October 5, 2020
Considering Expansion During the Pandemic Newsletter September 1, 2020
Hiring A Head Brewer During A Global Pandemic Newsletter August 25, 2020
What Customer Segments Will Actually Buy From Us Via Mobile & Online Video August 25, 2020
Mental Health During A Pandemic Newsletter August 11, 2020
Coping With COVID-19 (Part 1) The Crafty Pint August 2020
Coping With COVID-19 (Part 2) The Crafty Pint August 2020
Growing a Small Brewery During a Global Pandemic Newsletter August 4, 2020
Video: Growing A Small Brewery During a Global Pandemic CraftingAStrategy.com August 4, 2020
Shut Down Again? Use the Time to Plan For a New Reality Newsletter July 28, 2020
What Economists Fear Most During This Recovery Fivethirtyeight.com June 23, 2020
Aluminum Supply Chain Questions Newsletter July 21, 2020
Global Can Supply Shrinking: AB InBev Silently Wrecking Consumer Choices Newsletter July 14, 2020
Navigating the Move to online retail Australian Brews News July 9, 2020
Predicting Margins in a Socially Distant Taproom Newsletter July 7, 2020
Working with Space and Time to Optimize Brewpub and Taproom Profitability Crafting A Strategy (White Paper) July 7, 2020
The Science of Selling Beer To-GO & Online: Strategies for Small Breweries Crafting A Strategy (YouTube) June 30, 2020
As COVID-19 Cases Reach New Highs, Texas and Florida Order Bars to Close Again Brewbound.com June 26, 2020
Australian Brewery Catches Lucky Break During COVID-19 Newsletter June 9, 2020
US Senate Passes Bill to Extend PPP Loan Forgiveness Criteria Brewbound.com June 5, 2020
CAS Member Breweries Cautiously Reopen Their Taprooms Newsletter June 2, 2020
Turning Streets Into Drinking Plazas, Growth of Craft Beer In China Newsletter May 26, 2020
Two SE Portland Neighborhoods Plan to Turn Main Streets Into Dining Plazas, Willamette Week May 25, 2020
Slow Reopening of Taprooms - Best Practices? Newsletter, May 19, 2020
The On-premise is Reopening. Now What? The Brewers Association, May 18, 2020
I Can (Legally) Reopen My Taproom, But I'm Not Sure I Want To Newsletter, May 12, 2020
Creative Social Media Engagement During COVID-19 Baerlic Brewing Company's "Send it!" Campaign, May 2020
CAS Members Share COVID-19 Business Solutions Newsletter, May 5, 2020
What Will On-Premise Look Like This Summer? The Brewers Association, April 28, 2020
How Should I Prepare to Reopen My Brewpub or Taproom? Newsletter, April 28, 2020
Projecting Transmission Dynamics of SARS-CoV-2 Throught the Postpandemic Period Science Posted April 28, 2020
What Does Social Distancing Mean for Social Businesses Like Restaurants? Modern Restaurant Management Posted April 28, 2020
Italy's Restaurants Rise Up Against Social Distancing TheDrinksBusiness.com Posted April 28, 2020
What Will Social Distancing in Restaurants Look Like? Presto.com Posted April 28, 2020
The PPP Loan Program is Out of Money, Now What? Newsletter - April 21, 2020
The PPP Loan Program is Out of Money, Now What? Blog - April 17, 2020
Measuring Success in a Time of Quarantine Blog - April 9, 2020
Conserving Cash Burn Rate, Worries About Aluminum Can Supply Newsletter - April 7, 2020
Innovative & Fun Solutions Blog - April 7, 2020
COVID-19s Impact on Beverage Alcohol M&A Activity WineBusiness.com - April 6, 2020
Emergency Funding: How Much & Where Blog - April 3, 2020
Cash Burn Rate, Fixed Costs, P&L Blog - April 1, 2020
Selecting Among Alternatives, Confusion with SBA Loans Newsletter - March 31, 2020
Cost Cutting, Furloughs & Hard Choices Blog - March 31, 2020
How to Talk to Your Landlords & Lenders During COVID-19 Newsletter - March 24, 2020
Landlord & Lender Relationships During COVID-19 Blog - March 24, 2020
Business Model Pivots: Preparing for Forced Taproom Closures Newsletter - March 17, 2020
Italy Just Closed Their Borders, What Will Happy Next? Newsletter - March 10, 2020
Additional Resources from the Community
Live Oak Bank: SBA Loan Resources (PPP)
Live Oak Bank: SBA Disaster Relief Loans (Summary)
Members Only Content (Join the Community)
What Does A Socially Distant Taproom Look Like? Forum - Started April 28, 2020
Can Supply During COVID-19 Forum - Started April 6, 2020
Staying Afloat Forum - Started March 31, 2020
Operations Best Practices Forum - Started March 9, 2020
Decision Making Under Extreme Uncertainty White Paper - July 18, 2014
Advanced SWOT Analysis White Paper - September 26, 2016
Free Content on Strategy Making
Brewery in Planning - Four Essential Questions Video - December 18, 2018
What is Strategy at CAS? White Paper - July 18, 2016
Lastly, please check out the COVID-19 resources at the Brewers Assocation