I just returned from a great evening in San Jose, CA. Along with VP of Marketing & Operations, Joe Belcher, I flew down for a meeting of the newly formed Downtown Craft Beer Alliance (@SJ_CraftBeer). CAS member, Camino Brewing, formed this alliance as they attempt to change the mindset for economic development in downtown San Jose.
Many smart business people are studying the craft beer industry and conducting high-level analysis on brands, their messages, and the efficacy of advertising. Here is a recent article from a good blog we follow, TheDrinksBusiness.com
