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The well-crafted brew embodies everything hoped for in a beer; however many craft brewers do not know how to craft a business that matches the character and intention of the beer. With new content added each week, the digital curriculum includes over 100 pieces of content including case studies, interviews, white papers, blogs, podcasts, and discussion boards. Take a glimpse at examples of our content and medium types and CLICK BELOW ON 5 FREE CONTENT PIECES:

Value
Chain

You Can't Put Percent Margins In The Bank -
White Paper with Strategy Short Video

Brand
Community

Craft Beer Consumers Seek Enchantment - White Paper

Controlled
Operations

Strategic Control For Downstream Distribution - Video Podcast

Leadership
& Culture

Great Leaders Empower Others - Blog

Business
Model

Growing Pains with Tom Schmidlin - Podcast


Jeff Althouse Testimonial

MEMBERSHIP
Our learning community will pursue understanding oneself, the industry and business strategy while combining the three wisely to craft a business. We provide a platform for members in communities all over the globe to engage with others as they learn. Together, we will use authentic values, beliefs and vision as the basis for crafting our industry’s future. View our membership options, here.

OUR APPROACH: FLIP THE TEXTBOOK
Learners don’t want to access or consume information the way they did ten years ago. MOOCs don’t work. Degree programs and textbooks at universities cost time and money, and are inconvenient and inflexible.

WE ARE HERE TO HELP

Consumable on any connected device worldwide, Crafting A Strategy empowers brewers to demonstrate as much vision and success with the business side of brewing as the carefully crafted beer they produce and sell.


Learn More From the Members

CURRICULUM
Brewing beer is about mastering five main ingredients: time & temperature, water, hops, malted barley and yeast. Similarly, the five pints in the logo represent the five core ingredients to crafting a business strategy: Brand Community, Controlled Operations, Leadership & Culture, Business Model, and Value Chain. The digital curated curriculum includes real brewery case studies, interviews, white papers, video, audio podcasts, and discussion boards.

CRAFTINGASTRATEGY.COM is a revolutionary way to organize and distribute wisdom. The founders apply the highest-level business strategy to the successes and failures of craft brewers to create a dynamic online curriculum exclusive for their members.