CORE CURRICULUM: OUR 5 ORGANIZING PRINCIPLES

CRAFTSMANSHIP AND BEER HAVE FIVE MAIN INGREDIENTS. YOU CONSIDER THEM CAREFULLY.
WE HAVE DEFINED 5 MAIN "INGREDIENTS" OF THE CRAFT-BREWING BUSINESS THAT DESERVE THE SAME ATTENTION.

Ingredient four: Leadership & Culture

Leadership is about transparency and authenticity; vision and values; the courage to act and the willpower to wait. Transparency comes from a consistent message that embodies the core values, beliefs and expectations of the leader and manifests as a shared mission. Authenticity comes by institutionalizing these values into the culture.

VIDEOS:

PODCASTS:

WHITE PAPERS:

  • The Strategy Funnel

    01/10/17: When you are innovating at the margin of what your firm is capable of, this funnel is a road map to get from all that is possible and sensible to what we are actually going to do.

  • When to Grow and When to Let Go

    03/23/15: As you add people and make investments in new equipment, your role as the company leader will change.

  • Telling the Truth in Modern Organizational Culture

    02/10/15: We re-examine the Elysian transaction under a truth telling lens.

  • Using Organizational Culture As A Coordinating Mechanism

    02/01/15: How culture helps coordinate all the parts and pieces of your business, enhancing employee effectiveness and efficiency while driving down costs.

  • North American Communication Styles

    09/21/14: Are you conducting business overseas? Are you struggling with communicating, even when both parties speak English?

  • Resource Based Strategy

    05/27/14: This note summarizes how to implement resource-based strategy for the entire firm and how to use it to drive your profit margins.

  • Crafting A Leadership Style

    04/07/14: How does the idea of crafting go together with leading and leadership? Answer: There is no other way. Your authentic leadership style must be crafted.

  • The Secret to Workplace Motivation

    04/07/14: Whom are you trying to motivate? An individual, a group/team/firm, or multiple businesses under one corporate umbrella? Incentives differ by level of analysis.

EXTERNAL CONTENT:

  • TED Talk - Golden Circle

    Ted Talk - Golden Circle Video