Ingredient five: Business Model
The business model embodies all the creativity and wisdom within your craft beer business. Entrepreneurs must understand each of ten business model areas, and the links between them. Profitability comes from business model innovation – choices you make that monetize the connections between these ten business model areas.
VIDEOS:
PODCASTS:
-
How to Build a Brand-First Brewery with Hellfire Brew Club Brewing12/15/17
-
Staying Small Takes Big Thinking with Ben Engler, Occidental Brewing11/23/15
-
Replication As Strategy with Dr. Sam Holloway04/27/15
-
Mission Driven Strategies with Dr. Mike Russo01/09/15
-
Blue Ocean Strategies with Dr. Sam Holloway10/18/14
-
Multi-Business Model with Dr. Sam Holloway09/15/14
WHITE PAPERS:
-
Advanced SWOT Analysis
09/05/16: Improving on an old concept allows craft brewery businesses to make decisions instead of simply categorize the outside world.
-
What is Strategy at CAS?
07/18/16: Rather than try to explain strategy in an isolated fashion like Porter (1996), we suggest strategy is ...
-
The Start of Big Craft
03/16/16: "Big Craft" is our language for the large regional craft breweries that are making moves to cement ...
-
Discovery Driven Planning
01/15/15: How do expert entrepreneurs design profitable business models? First, they don’t use a traditional ...
-
Matching Marketing Plans with Dimensions of Value
01/11/15: Marketing your products based upon the three dimensions of value that consumers use to decide on what to purchase.
-
Death of The Business Plan
04/18/14: How do serial entrepreneurs change the rules when market conditions prohibit a profitable and scalable ...
-
Fundraising Basics
04/07/14: How do I talk to a securities lawyer? Where can I raise money? What are the hidden costs? ...
-
Innovative Revenue Models – More than a Mug Club
04/07/14: We’ve toured the United States and collected stories of innovative fundraising ideas, here are our favorites.
-
Management Criteria for Effective Innovation
04/07/14: An oldie, but a goodie. We’ve adapted George White’s (1978) classic to craft breweries. Learn how and why ...
-
What is Bankability?
04/07/14: I make great beer, I sell it all, what’s it going to take for my local bank to take me seriously. It takes ...
-
Strategy Roadmap
Please feel free to download Strategy Roadmap and send it to friends and colleagues that may benefit from a CAS membership.
