CORE CURRICULUM: OUR 5 ORGANIZING PRINCIPLES

CRAFTSMANSHIP AND BEER HAVE FIVE MAIN INGREDIENTS. YOU CONSIDER THEM CAREFULLY.
WE HAVE DEFINED 5 MAIN "INGREDIENTS" OF THE CRAFT-BREWING BUSINESS THAT DESERVE THE SAME ATTENTION.

Ingredient one: Value Chain

A firm’s value chain is the set of business activities necessary to develop, produce, and market its products or services. Which business functions should your craft beer business engage in? Where do the profits lie? Value chain analysis provides the answers. Value chain innovation provides the profits.

CASE STUDIES:

  • Rolling Up Dry Cleaning

    03/15/15: Illustrates how personal motivations, greed, and ingenuity among a small number of people can cause widespread industry consolidation. Learn how to discern the truth next time someone asks you to sell your brewery.

  • Multi-Business Model Strategy Presentation to Penn State

    Rediscovering Market Segmentation Video

    04/15/14: Watch Sam Holloway’s craft beer value chain speech at Penn State University’s Smeal College of Business. Sam was a keynote speaker for 2013 Global Entrepreneurship Week, and this talk will help you discover the passion and profit in every pint!

 

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