Once again, the Co-Founders of CRAFTING A STRATEGY are leading the conversation in the craft beer business arena. Sam Holloway and Mark Meckler suggest that AB InBev continues to chase higher profitability through lower-quality products and acquisitions at the expense of finding new customers. While these actions might please shareholders in the short term, they also fit nicely into disruption theory’s playbook where new technologies, laws, consumer awareness and business models actively work against the long-held advantages of incumbents.
In 20 years, will cracking open a Budweiser on a summer day still be commonplace? Or will it be a relic of times past? If AB InBev stays on its current strategic course, the latter, while tough to imagine now, is the more plausible scenario.
Read the full story: “Can you imagine a world without Budweiser? We can” – The Conversation, May 2016
Curated by professional editors, The Conversation offers informed commentary and debate on the issues affecting our world. An independent source of news and views from the academic and research community, delivered direct to the public. Their team of professional editors worked with publishers, Sam Holloway, Ph.D., Mark Meckler, Ph.D. and Rhett Brymer, Ph.D. to unlock their knowledge for use by the wider public through TheConversation.com.
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