Many smart business people are studying the craft beer industry and conducting high-level analysis on brands, their messages, and the efficacy of advertising. Here is a recent article from a good blog we follow, TheDrinksBusiness.com
Although the craft beer industry has grown a lot, we are not sure where the craft beer movement is in its lifecycle. Are we on the verge of ending an incredible growth stage? Is the industry getting overcrowded? Is the industry maturing? Or is this just the beginning?
Andy Ricker, owner and chef of Pok Pok restaurant in Southeast Portland was exhausted, and he groaned when he saw what were probably two or three week’s worth of purchase receipts piled up next to the computer. Every evening, Pok Pok was packed. It had been about a year and a half like this.
Construct adequate control systems on each area critical to your business model rather than concentrating all of your controls in one or two areas. There are ten major areas that combine to create a business model. We collapse them down to five major areas of strategic attention. Outcome or performance standards should be set for all five of these areas. Finally, a reliable observation or measurement technique must be devised to compare actual results with desired standards.
