Many smart business people are studying the craft beer industry and conducting high-level analysis on brands, their messages, and the efficacy of advertising. Here is a recent article from a good blog we follow, TheDrinksBusiness.com
Although the craft beer industry has grown a lot, we are not sure where the craft beer movement is in its lifecycle. Are we on the verge of ending an incredible growth stage? Is the industry getting overcrowded? Is the industry maturing? Or is this just the beginning?
Andy Ricker, owner and chef of Pok Pok restaurant in Southeast Portland was exhausted, and he groaned when he saw what were probably two or three week’s worth of purchase receipts piled up next to the computer. Every evening, Pok Pok was packed. It had been about a year and a half like this.
